HOW WE WORK
Social media is how it all began for Jigsaw. Social media has become the most powerful and cost-effective marketing platform in the world… if done well. And this was where we saw businesses struggling – a lack of understanding, resources or both meant they were struggling to develop clear social strategies and content plans and were falling into the trap of posting content for contents sake. With social media it is vital to understand your audience and what channels, or channels, they are using. Too many businesses feel compelled to use your multiple channels ignoring that fact that their target demographic only use one.
This is where we can help, and what we’re pretty damn good at it. We will work together to understand who your audience is and which channels you should be using. From there creative team will design eye catching content and can even come in and take pictures to build a bank of imagery for your business. Our team will also write the copy for your campaigns. The main aspect that sets social media marketing apart from other marketing channels is the way in which campaigns can be tracked. Unlike traditional channels, social media allows you to track how a campaign performed on a specific day, at a specific time, down to the number of people reached. We will use our social media experience to build your campaigns and track how the perform, providing you with detailed analysis and tangible results.