Angus Fostering & Adoption

What We Did

PROJECT DESCRIPTION

We have been working with Angus Foster & Adoption for 2 years. The objective was to develop and implement a marketing strategy with the main goal to grow enquiries from prospective foster carers and adoptive parents. We utilise traditional channels, such as outdoor advertising and radio, alongside a significant focus on social media content especially video. We were integral to building Angus Foster & Adoption’s key message – every child should be allowed the opportunity to dream – through branding, creative visuals and radio creative. Angus Foster & Adoption have seen a rise of over 300% in enquires since the implementation of the marketing strategy.

SKILLS & SERVICES

SOCIAL & DIGITAL MARKETING

EUNICE MCLENNANService Leader - Angus Council