HOW WE WORK
So, what is branding? And why is it important for your business? Branding goes way beyond just a logo – it is who your business is and how your customer perceives you. Your brand should represent every aspect of your business from your logo, your website, you social media to the way phones are answered and the experience your staff offer customers. When you look at this broad definition it can be overwhelming to think about how many factors affect your business’ brand. Small businesses and start-ups, and some big organisations, can neglect to spend the necessary time thinking about their brand and unfortunately a good brand doesn’t just happen – it is developed through a well thought out strategic plan.
This is where Jigsaw comes in. We will work with you to build a brand that truly represents who your business, design or refresh your logo and create full brand guidelines to ensure consistency across all platforms.
But I already have an existing brand, you’re thinking, I don’t need help with its creation – I need help with its evolution. While we work with clients and develop their brand from scratch, we also work with a lot of businesses who need help with refreshing their brand. The process is the same, we will work with you to understand who your business is and what your goals are and develop a strategy to evolve your current brand.